Insight

The more you know, the better your results. The nature of our business provides us with real-time data on millions of consumers, their behaviors and their interactions with brands. Our team mines this data to provide advertisers with a better understanding of their audiences and advertising solutions.

Audience HD™

Collective's Audience HD allows advertisers to gain a better understanding of the consumers who are responding to their online advertising campaigns. Analyze audience data and identify opportunistic audiences to reach a more qualified target.

Find out
  • Who is viewing your ad
  • Who is clicking on your ad
  • Who is interacting with your ad
  • Who is visiting your site
Identify untapped audiences
  • Discover audiences that are more likely to respond
  • Compare against your planned target audience(s)
Buy smarter across all publishers and ad networks
  • Target best performing audience segments

Engagement HD™

Benefit from engagement metrics for all types of display ads (GIF, JPEG, Flash, etc.), without the cost and complexity of using a 3rd party rich media provider. Get access to valuable information on view time, interaction rate and interaction time, with the opportunity to evaluate campaign performance and optimize appropriately.

Measure consumer engagement
  • Interaction Rate (%) - The percentage of users who interact (ie. mouse over) one of your ads based on total impressions served
  • Interaction Time(s) – The average number of seconds spent interacting with your ad
  • View Time(s) – The average number of seconds your ad is visible within the user’s browser window
More effective media buying
  • Analyze audience engagement vs. CTR
  • Gain greater insight into overall post-buy analytics
  • Compatible with any ad format and ad server

Branding HD™

Determine consumer perception of your brand using our suite of brand impact measurement tools, including Vizu, DynamicLogic and Insight Express. Data such as brand recall and purchase intent is gathered and presented in real-time to help you assess the effectiveness of your live campaigns.

  • Compare the responsiveness, intent to purchase and awareness against both an exposed and controlled group of users.
  • Report will include brand lift metrics by campaign, segment and frequency of exposure.
  • Optimize toward the best performing segments.

Search & Display HD™

Learn how your campaigns affect online search behavior – one of the leading predictors of online advertising effectiveness. Did your prospect convert through Google after having seen your ad? Search & Display HD can tell you.

  • Measure display ad impact on search results.
  • Match post-view conversions to paid search providers.
  • Better quantify and allocate ROI of media spend.
Insight